Let’s Talk About It: What’s Missing at the Drugstore #drugstoreweek


Hey there, Beauties! I hope you’re having a great day (or night, depending on when you’re reading this) so far. For Day 3 of Drugstore Week, I wanted to discuss with you guys what I think is missing from the drugstore when it comes to products being released. If you’re interested in reading my thoughts on this, just keep on reading. 

I love the drugstore, obviously. I purchase many of my holy grail products from there, as well as try new things out. As much as I adore getting great products for great prices, I definitely feel that there are a few things missing from the brands at the drugstore. That’s what we’re gonna talk about today. Let me know in the comments below your thoughts on the conversation.

With all that said, let’s get into it!


image via Google Images

Take a look at the image above. It’s of a random drugstore foundation shelf. What do you see versus what you don’t? If you guessed that a wide variety of shades is what’s missing, give yourself a high five. My biggest gripe with drugstore brands is their lack of inclusivity when it comes to their complexion products. In the past few years, Maybelline has increased the number of shades in their Fit Me line, but JUST released more shades in their Instant Age Rewind Concealer a couple of months ago. L’Oreal has their True Match line, and I’d say that’s the most inclusive range at the drugstore since it comes in a wide array of shades AND undertones. However, these are just single lines within the brands’ whole collection. Covergirl released the Queen Collection a few years ago, but it doesn’t get the hype that other products the brand puts out.

It’s 2018. There’s no excuse for brands to be releasing complexion products with a range of only 10-12 shades ‘on initial launch’ and then slowly trickling out more shades after the product is successful. The fairest of the fair to the deepest of the deep deserve to have complexion products that work for them at an affordable price. I shouldn’t be forced to buy high end foundations and powders just to possibly find my correct shade.


image via Essentially Sammie

My next issue with the drugstore is pigmentation. While there are some drugstore brands that put out amazingly pigmented products, it’s the rarity instead of the norm. The above image is the perfect example. The palette shown above is one of the NYX Element palettes they released over the summer….for $30. THIRTY DOLLARS for a palette with poor pigmentation and patchy blending. I’ve found that a lot of drugstore eyeshadow palettes are lacking the punch and blendability that a lot of higher end shadows have. And let’s not forget that brands like Colourpop and Juvia’s Place, both very affordable brands, put out eyeshadows that perform at the same level as high end. In some cases, even better.

I just feel like these drugstore brands that are putting out poorly pigmented shadows and such should really take a look at the Indie brands specifically. If they can put out amazing quality products at a low price, why can’t these huge drugstore brands do it?


The image above says it all. Consistency is key, and I feel that a lot of drugstore brands are missing it. Some brands at the drugstore will release five awesome products and follow it up with ten terrible ones. Not to harp on NYX, because I do love the brand, but they are huge offenders when it comes to consistency. Their eyeshadow palettes are hit and miss, even when the palettes are within the same collection. Of course, no brand is going to hit it out of the park with every single release, but when four releases in a row aren’t that great, there has to be a discussion had about correcting that.


The last thing that’s missing at the drugstore is affordability. Sure, brands like Wet n’Wild have managed to maintain their low price point, but some of these other brands at the drugstore are sneaking into the high end pricing arena and that’s a problem for me. Brands like Physician’s Formula have always been a little more expensive than, say, Maybelline, but now everything is priced just about the same. I get that the market is saturated and that the drugstore is now in serious competition with Indie brands when it comes to getting that almighty dollar from consumers, but damn. One of the main draws to the drugstore is that you think you’re going to be saving money on things. While the drugstore is still, on average, more affordable than Sephora or Ulta (the high end side), the gap isn’t as wide as it used to be.

As a whole, I will continue to shop at the drugstore and hunt for quality items at affordable prices, but I’ll also keep hoping the drugstore brands do better. Let me know in the comments below what you guys think is missing from the drugstore.

Until next time, Beauties!! xoxo


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s