Hello and welcome back, Beauties!! After I finished posting yesterday’s blogs, I realized that March 13th marked six months since I launched the blog. It doesn’t feel like it’s been that long whatsoever. In today’s post, I’m going to go over what I’ve learned so far and what the future holds for TRGR. So, if you’re interested in reading about my blog lessons and such from the past six months, just keep on reading.
Okay so, first of all, I cannot believe that the very first post here on the blog went up September 13, 2017. When I started the blog, my goal was to just have regular conversations with you guys about whatever products I was trying out. This blog was created with the mentality that makeup should be approachable for everyone, regardless of your skill level, and I wanted to be the person that helped you guys bridge that gap between homegirl and ‘beauty guru’. Needless to say, it’s been easier said than done.
Let’s get into what I’ve learned over the past six months first.
- Blogging is not as easy as it seems. I’ve been writing for as long as I can remember, and blogging for a number of years, so I learned the basics a long time ago. However, blogging as the sole content creator of your own blog is a lot more labor intensive than I realized it would be. It takes so much time to post map and gather links and photos and all of the background stuff that goes into creating the final product that you guys read. I must admit that some days I have struggled with knowing what exactly I want to say, especially when I first started the blog because I was doing three posts per day. That’s A LOT, y’all.
- Balance is key. I had to really find a way to put out the best content possible without sacrificing information, all while working my day job and all of the other things I have going on in my life. What I found worked best for me was cutting down the number of posts per day so that I could really focus on and put my all into everything I was doing without sacrificing the quality of anything, if that makes sense. Now that I’ve cut down the number of posts I’m doing per day, it’s really allowed me to focus on not only the content, but the products I’m testing as well.
- Focusing on the numbers will drive you crazy. For the first three months of my blog’s life, I was hyper focused on my numbers. How many views did I have? How many clicks? Blah blah blah. Y’all, it made me insane. If I had crappy views one day, I would spend practically the entire next day stalking my counts. Like, hiding in the bushes watching your ex stalking. It was intense. I’ve come to realize that the numbers are never, ever going to be what I expect, so why stress over it? The numbers are gonna be whatever they’re gonna be, so just keep on pushing out quality content that rings true to those that are clicking and reading, and the rest will follow.
- Everyone isn’t going to love everything you post, and that’s okay. In relation to the previous lesson, this one really helped me get my life together. For me, if certain posts did better than others, I would feel lowkey offended. I put so much into everything I write that it would make me super pissed that readers weren’t as into a post I thought they ‘should’ be. I had to get over myself real quick with this one. Hey, we’ve all been there, especially as content creators. Ego is a helluva drug, man. Once I let all that go and just went with the flow, I was so much more excited when people showed love because I wasn’t expecting it.
- Change isn’t always a bad thing, especially when it comes to content. Originally, this was going to be a blog for product reviews. I wasn’t necessarily interested in doing a huge variety of other kinds of posts. However, when I went out on a limb and started the Let’s talk About It series of posts, the feedback was so great that I knew I couldn’t leave it to just one post. Not because the views and clicks were great on the post, but because of how much you guys seemed to enjoy it. On the other side of the coin, I also realized that some stuff shouldn’t be a regular thing that I post. There are series that I’ve started on the blog that didn’t do that great, and I’m not mad. I’m finding my groove and also learning so much about you guys that it’s been so worth the trial and error.
There have been so many different lessons that I’ve learned over the past six months, but they all basically fit into the five I posted above.
When it comes to my goals for the rest of the year for the blog, I don’t really have a huge list or anything. My main focus is, and always has been, to create quality content for you guys. I just want to keep seeing you guys in my comments here and on my Instagram and getting feedback from you, because YOU have made TRGR so much fun for me. YOU are why TRGR is growing so much, and I truly appreciate you guys for that. I look forward to revisiting this in September when TRGR turns a year old.
Let me know in the comments below what you guys have grown to love about the blog, and what you want to see in the months to come.
Until next time, Beauties!! xoxo