Hello and welcome back, Beauties!! I know that this whole Tarte controversy has had many of us wondering what we can do to truly show our displeasure with the bigger issue of terrible shade ranges in our complexion products. Well, my dear friend Georgia Harris created one and I’m totally here for it.
Okay so, we’ve all heard about the foolishness that is the Tarte Shape Tape Foundation shade range and their response to it, which read as follows:
“A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Additional shades are usually added seasonally, which makes sense because your complexion tends to be paler in the Winter and darker in the Summer months (but please wear sunscreen, kids!). And our friends at Tarte were honest: they explained that it can take time to get the full range finished and flawless — they need to get those warm and cool undertones to be exact! “We’re always pushing ourselves and suppliers to work as quickly as possible,” our contact confirmed.” SOURCE
Then, Tarte had the audacity to delete comments on social media when people started calling them out. THEN, they released another whack ass statement that isn’t even worth posting. THEN, the atom bomb dropped that the Hydrating Shape Tape Foundation is the EXACT SAME FORMULA (they were exposed on Twitter, y’all. Folks had receipts and it got real crazy, real fast. Anyway, back to my point….) as that Hydrating Tint Foundation they recently discontinued. Amidst all of this foolishness, Tarte has been posting giveaways and images from the brand trip they’re on with a bunch of beauty influencers….only one of whom was Black in the pictures I saw online, so there’s that.
Now that we’re all caught up on the catalyst, let’s talk about the movement this has ignited in the beauty community. For far too long, shade range and inclusion was only discussed in passing by a lot of YouTubers, bloggers and vloggers. Not until Fenty Beauty turning the industry on its head by coming out with 40 different foundation shades in the INITIAL LAUNCH (not six months later *insert eye roll here*). Because the conversation wasn’t as large, there are people saying right now that inclusion was never a big deal until Tarte screwed up and what about the other brands that have trash ranges that everyone talks about? Well, my good friend Georgia Harris is someone that has always had the conversation, and has created a tag for the entire beauty community to participate in to show ALL BRANDS that we have had enough of the shade range bs.
It’s called the #1530 Challenge. Basically, if you are a content creator across ANY platform, you make an effort to only use, review and share information about brands that have at least 15 concealer shades and 30 foundation shades. Also, if there is a brand that may not meet the numeric criteria, but has a fantastic gradient of color across their range, they’re acceptable to share.
Here’s her video with all the deets.:
I am definitely participating in this challenge, and encourage all of you to do the same. I’m tagging every creator and makeup lover that is reading this post right now to share and participate in this challenge. The best way to make our point clear to these brands is by not giving them our money, attention, or any free promotion.
Let me know in the comments below if you plan on participating in the #1530Challenge.
Until next time, Beauties!! xoxo