Let’s Talk About It: False Inclusivity

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Hey there, Beauties!! I saw a post on Instagram recently that inspired this post. I just want brands to stop giving this sense of false inclusivity when it comes to their products. 

Ever since Rihanna released her expansive foundation range with Fenty Beauty, brands have been on the inclusion train, which is never a bad thing. While I find it ridiculous that it took so long to happen, I definitely appreciate that more brands are making the effort to have a wider shade range in complexion products upon their initial launches. However, what I’m NOT here for in any way, shape or form are the brands that are claiming to be inclusive when they really aren’t.

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The image above, taken from my Facebook feed, is the perfect example of what I’m talking about. How can you consider a range of only six concealers inclusive? Furthermore, swatching your shades on deeper skin doesn’t automatically mean that your range is great for all skintones. As you can see in the image above, there’s nothing inclusive about this at all. For my skintone alone, and I’m far from the deepest skintone in the spectrum, I would need a concealer shade somewhere in between shades 5 and 6. Shade 5 Honey is way too light for me, and Shade 6 Mocha is too dark for me. WTF, YSL?

The fact that brands think that throwing their swatches on deeper skin is supposed to automatically give them praise is just crazy to me. The sad part is, there are people in this world that will see an image like this and think I’m the weird one for not finding this to be a good look. I get that there are some brands that have never really taken into account men and women of deeper skin wearing their makeup, which is another issue for another day, so they’re somewhat trying to appeal to people of color because Fenty Beauty has shown the world that we buy and wear makeup too. However, don’t insult my intelligence and try to manipulate me by pretending to be inclusive when you really aren’t.

Here’s another quick example. Physician’s Formula released two ‘deeper’ shades of their coveted Butter Bronzer, and I STILL can’t use a single shade in the range. Like, come on, Physican’s Formula. I know that the brand has pretty much said that they don’t make complexion products for deeper skintones, but damn. It’s 2018, and I’m gonna need these brands to get with the program.

One of the biggest things I want to see from these makeup brands this year is legitimate inclusion for ALL shades of people in complexion products. I don’t feel like I’m asking too much. I’ve spoken on this topic previously, and will continue to do so until I see a change in the industry.

Let me know your thoughts in the comments below.

Until next time, Beauties!! xoxo

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