Let’s Talk About It: Separating Brands from Their Owners/Collaborators


Hello there, Beauties!! This post was definitely not on my list for today, but a conversation last night had this topic on my mind heavily, so I wanted to see where you guys are at with it. Is it possible to support a brand by purchasing their products and not agree with the behavior of its owners? 

I don’t even know where to start with this one, guys. If this post comes off as a little disjointed, I apologize in advance. Also, this post is not meant to cause a whole bunch of mess or convince you to feel any kind of way other than what you choose to. As with all of these posts in this series, it’s designed to spark a conversation, plain and simple.

Okay, now that we’ve gotten the subtle disclaimer out of the way, let’s get into it.

Prior to becoming an avid YouTube beauty video watcher, I had no idea about the people behind some of these bigger brands or the influencers they work with. Over the past year and a half I’d say, my eyes have definitely been opened to some of the stuff that goes on in the beauty community.

This year has been full of controversy when it comes to brands, influencers, and the inappropriate things they do and say. You don’t have to be a watcher of drama channels to know the tea, as it’s always spilled on Instagram, Reddit, and other online locations. Other Influencers will discuss it in their videos as to why they do or don’t support a certain brand. I can definitely admit that I have chosen not to support certain brands because of the actions of those affiliated with them, whether the affiliations are permanent or temporary. I’m not going to rattle off all of the crazy things that have happened, because that’s not what this post is about.

I’m writing this because I wonder if we as consumers are ever able to separate a brand’s products from its affiliates and whatnot. For example, I still purchase Too Faced products even though I’ve seen Jared Blandino, the owner, say some pretty reckless things online. However, there are other brands that I won’t touch with a ten-foot pole because of the way they behave. I think it’s conditional for me. It depends on what I deem to be the degree and frequency of the inappropriate words and behavior.  Certain stuff I just can’t look past.

This whole post came to be because I recently purchased a palette from one of my favorite brands that was a collaboration with an Influencer that did some pretty reckless and ignorant stuff that I’m not going to get into. Some of my content creator friends have come out and said that they aren’t going to purchase the palette because of the actions of the Influencer. I, on the other hand, didn’t even think about it until I had the palette in my hands. I still used it and reviewed it, but hearing the opinions of others that I respect made me wonder if I am in the minority of people that will overlook indiscretions to pick up a product I really want. When it comes to the palette in question, I think I picked it up because I genuinely believe that the Influencer involved in the mess learned a lesson from the drama they found themselves in. I could be wrong, which happens frequently, but I like to think that this person has gathered themselves and will be a better person from here on out. Only time will tell, I guess.

Now, it should be noted once again that there are certain brands that I won’t even mention that I refuse  to support, no matter how badly I’m interested in one of their products, because of their history of doing the absolute most in the worst ways. Some people I will never give that second chance to because at every given opportunity they show that they are, and forever will be, on the same dumb mess.

Like I said in the beginning of this post, I know that this is kind of all over the place, but I really felt the need to have this conversation with you guys and see what you think. Let me know in the comments below what you guys think about this subject.

Until next time, Beauties!! xoxo

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