Tips and Tricks: Post Mapping 101

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Hello there, Beauties!! I know that some of you that read my blog are content creators as well, so I wanted to share some of my tips and tricks for mapping out posts. 

Whether you’ve been blogging for years across varying topics like I have, or if you’re new to the whole thing, I definitely think that finding a way to plan out your posts is the best way to remain unbothered and stress free when it comes to creating. I think I’ve found a system that works well for me, so I wanted to share it with you in hopes it’s useful for you as well.

1. Set a Posting Schedule and Stick to It. This is the key to maintaining your sanity when it comes to creating posts for your blog. You don’t have to announce your posting schedule to your readers, per say, but you need to stick to it so that they know when to look for new content from you. For example, I know that I will be posting something five days a week, with the exception of major holidays and barring any unforeseen life issues that are bound to come up . Since I know that’s what works for me and is the most appealing to me, I can plan accordingly for time of day to post and other logistical things that go on on the back end.

2. Use a Calendar/Planner to Outline What You’re Posting on What Day. If you’re a fairly regular poster like I am, having my whole week’s worth of posts laid out is crucial for me. I know that, for instance, every Monday I do my YouTuber of the Week posts, so I spend the week prior thinking about who I want to feature. In my planner, I use the weekly pages to literally write out the titles of each and every post I plan to do that week. I recommend you use a planner or calendar that has enough space for you to write what you need and is easy to carry in case you are inspired while you’re out or whatever. Here’s a pic of how I plan my blog’s week in my planner:

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A page out of my Blog Planner showing how I map out the week’s posts.

As you can see, I have every post title for the day right in front of me so I can add, delete, or adjust the entire week at once if needed. Using a planner or calendar that’s bound or on your computer/phone is ideal, in my opinion, because it provides a great record for you and your blog by basically logging every single post you’ve done that you can always refer back to.

3. Once You Know What You’re Writing and When, Ask Yourself Who You’re Writing It For. Knowing who your target audience is for each post is just as important as it is for your blog as a whole. For example, I know that, while I try to be gender neutral in my verbiage, I know that mostly women read my blog. Because of that, I write the way I would verbally say these things to a group of women. When I’m talking to my boyfriend about beauty and skincare things, my word choice is different. I adjust my terminology to fit my audience. Now, let’s be clear about something real quick. Adjusting your terminology to fit your audience doesn’t mean dumbing yourself down or speaking in a way that isn’t natural for you. It just means choosing words based on who you’re addressing. When I wrote entertainment blogs, I still spoke the way I do here, but I used different terminology and points of reference that the audience I was writing for could connect with.

4. Choose Posts You Love, Not Just What Gets the Best Numbers. Okay so, here’s the tea on this whole post mapping versus the stats situation. Allowing the post view stats to dictate what you write about can negatively impact your creativity. Writing for views and not for the love of it always comes across to your readers. Always. If it’s not an organic thing for you to write about drugstore makeup, for example, don’t do content about drugstore makeup. That’s not something you’re into, and it will show in your writing.

5. Don’t Be Too Rigid With Your Post List. By this I mean that it’s important to stay flexible. You may originally think a post is perfect for Monday, but decide that you want to talk about something else instead. Girl, do what feels right on posting day. The great thing about mapping your posts out in advance is that you have all of your ideas right in front of you, so you can always move something around and not run out of content.

6. Brainstorm, Brainstorm, Brainstorm. The greatest literary works weren’t written in one sitting. It took time and a bunch of ideas that flopped before the perfect one was found. If you’re feeling stuck in the black hole that is Writer’s Block, get a piece of paper and just scribble down ideas for ten minutes. When time’s up, look at the list you made and see what jumps out at you. The idea that speaks to you most is the one you write about first. Don’t throw away the list though, because you may need it again. Another way to brainstorm and reignite your creativity is to read your favorite blogs/watch YouTube. If that doesn’t help, just take a step away for a minute and give your brain a break.

This post was inspired by a website I found while looking for something online. The website is called Designer Blogs and they have all sorts of free post mapping stuff, as well as some other blogger resources. Definitely check them out if you’re in the blogging/vlogging world and need some sorting out when it comes to your posting situation.

Are you a blogger/vlogger? If so, what are some of your post mapping tips and tricks? Leave them in the comments below so we can all learn from each other.

Until next time, Beauties!! xoxo

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