Welcome back, Beauties! Today, I want to talk to you guys about something I know I’ve experienced since starting the blog, and that’s the pressure we can feel to ‘keep up with the Jones” as they say.
Those of us that create content, regardless of what lane we do it in, can often feel the need to do what everyone else is doing. For what I write about here, the pressure to get the newest products and review them before they aren’t relevant anymore can be super real at times. I never want to bring you guys information that doesn’t really matter anymore because you’ve already seen a zillion videos, Instagram posts, and blogs about it. At the same time, I never want to just throw content up there without truly having an opinion on it based on my own experiences with the products.
So, what do you do? do you just throw your own rules out of the window just to keep up, or do you stick to your guns and do things the way you know is best for you and your brand? I’ve seen a lot of YouTubers especially that I watch change their styles to keep up with their competition. Instead of thoroughly testing things and giving their complete opinions on products, they do first impression videos, give their immediate thoughts, but never revisit the products to let us know how it worked out….until that item they only talked about once on their channel ends up in a favorites video. We will get into that another day, because I definitely have thoughts on that madness.
Anyway, back to today’s topic of discussion. Feeling the pressure to keep up isn’t just about having the hottest products for me. It’s also about the content presentation as well. I’m not into click baity titles or sensationalism in what I write. I don’t talk to my friends that way, so I don’t write that way. The thing is, with the beauty blogging/vlogging industry the way it is right now, you don’t get the attention you deserve because your content can get overlooked with so much other stuff floating around the web. When I first started blogging ten years ago, for example, no one cared what kind of camera or flat lay you used for your pictures. All that mattered was the information surrounding them. Now, there’s so much pressure to take the most Instagram-worthy photos you can. If you post a look, it has to be filtered to the gods just to get likes and shares, much less receive recognition from the brands you tag in the images. For me, that’s the part where I feel the most pressure, because I’m not some fabulous makeup artist that’s creating these amazing looks. Nor am I a seasoned makeup applier like so many of these Influencers you see on The Gram and The Tube. I’m just a regular, every day person that loves makeup.
For me, the pressure to ‘compete’, for lack of a better term, with so many people doing what I’m doing is what gets to me the most. I know that I create content that isn’t for everyone, and I’m fine with that. I’m in that weird place where, while I feel the pressure to do what everyone else is doing because I know that’s what is expected, I am so much more determined to create the content that I want to see and just hope other people vibe with it. Doing this blog was never about making money or going on PR trips or whatever else comes with being a beauty blogger. It’s always been more about my approach to makeup and helping my friends and readers save their money by not buying products that aren’t worth their time. I don’t expect everyone to love what I’m doing, but I do, which is all that really matters to me at this point.
I said all of this to say, just do you, y’all. Just like with anything, there will be pressure to keep up with everyone else, but you have to decide if being true to yourself matters more to you. I hope this wasn’t too rambly and all over the place.
Let me know your thoughts on this topic in the comments below.
Until next time, Beauties!! xoxo