Indie Brand I Wanna Try: Looxi Beauty


I have been interested in trying more Indie brands, especially when I began working on the blog, so I’ve been on the hunt for one that appeals to me. Keep reading to find out about one I’m super excited to try, Looxi Beauty. 

Looxi Beauty was started in 2015 by a woman named Jessica D (see photo of Jessica below). She started the brand because she was tired of seeing the same shadow colors being put out by the bigger brands. The line is affordable, which is always great, as well as 100% cruelty-free.


Jessica D., founder of Looxi Beauty. image via

Looxi Beauty offers matte and single eyeshadows, as well as highlighters. They also have a magnetic palette (currently out of stock) you can purchase to give your shadows a new home.



Seriously though, y’all. Look at these shadows!! They are just stunning. From the swatches I’ve seen on the brand’s Instagram and other places on the web, I’m totally convinced that I need these in my life. With such a variety of finishes, the possibilities are pretty much endless. And, at $5 per shadow, you can’t lose by giving them a go.

If you’ve tried anything from Looxi Beauty, leave your shadow recommendations down below, or tag me on Instagram (@theregulargirlreviews) on any looks you’ve created with their shadows. What are your favorite Indie brands? Let me know so I can check them out as well.

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