Cruelty-Free Drugstore Brands


When I first started planning Drugstore Week, I knew that I wanted to highlight some of my favorite cruelty-free drugstore brands. Keep on reading to see if your favorite is on my list! 

More and more brands are going cruelty-free, and I think that’s pretty freaking awesome. For those of you unfamiliar, cruelty-free is defined as ‘(of cosmetics or other commercial products) manufactured or developed by methods that do not involve experimentation on animals.’. For some, the debate regarding cruelty-free begins when you start discussing the parent companies of these brands. For example, L’Oreal is not cruelty-free, but they own NYX Cosmetics, a brand that is defined as cruelty-free. So, do you decide not to purchase NYX because they are owned by a company that tests on animals? That’s really up to you to decide. For me personally, as someone that hasn’t gone completely cruelty-free yet, it isn’t an issue.

Now, let’s get into some brands that are known to be cruelty-free. I got the information I am about to share via Cruelty Free Kitty, a great resource if you’re looking for more information on which brands, drugstore and high end, are not testing on animals.

Pacifica (available at select Target stores nationwide and their website)


Pacifica is a fairly new brand to me, but I am enjoying what I’ve tried above. The brand carries everything from skincare to fragrances and body butters (as shown above), as well as makeup. The entire line is cruelty-free AND vegan, so if that appeals to you I’d definitely recommend giving them a try.

Ardell Lashes (available at most drugstores and online)


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If you’ve watched YouTube tutorials, I’m fairly certain you’ve heard your favorite Influencer mention the Ardell Demi Wispies at least once. Ardell is committed to being cruelty-free, so they have faux mink lashes available for those of us that really don’t like the thought of having actually mink fur on our eyes. They’re super affordable and easy to find at the drugstore or Ulta.

Wet n’Wild Cosmetics (available at most drugstores and online)


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Wet n’Wild is one of those brands that you immediately think of when you mention drugstore makeup. Their range of products, besides being crazy affordable, is full of some of the best products I personally have ever used, whether they be high end or not. Now, although their products are made in China, they do not sell their products there, which is how they are able to remain cruelty-free. If you weren’t aware, it is required by law in China that all makeup and skincare be tested on animals before it can be sold to the public.

Eco Tools (available at most drugstores and online)


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One of the most popular drugstore brush lines, Ecotools is proudly cruelty-free. Their brushes are all synthetic, so no animals are harmed in their production. I have numerous tools from them that I love. They’re synthetic, but don’t feel scratchy or rough on the face or eyes as some synthetic brushes can be. I have way too many favorites to name them all.

There are tons of other drugstore brands that are cruelty-free. If going cruelty-free is a goal of yours, I suggest doing your research on brands you already use, as well as those you’re looking to try. At the end of the day, going cruelty-free is a personal choice you have to make. As I said earlier, I haven’t gone 100% cruelty-free yet, but definitely look into a company’s status on the issue when considering purchasing from a brand.

What are your favorite cruelty-free drugstore brands? Leave me a comment below or tag me on Instagram (@theregulargirlreviews) so I can try them out too if I haven’t!


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